As a cosmetics company, Avon had long been driven by a female customer base. Because the domestic sales force for Avon is still largely composed of previous customers, by increasing her loyal customer based, Jung also increased her base of sales reps. However, Jung is not in charge of Citibank, she is in charge of Avon, and she made the changes that Avon needed to be successful.
Any effort to sell products via the Internet and through retail channels has been rejected by the representatives. Moreover, because its sales format was largely an at-home entrepreneurial business with women small business owners, Avon was always a female-friendly company. In this way, Jung became a wonderful leader for the rank-and-file in Avon, by supporting their efforts at self-sufficiency.
Considering the concern of the baby boomers who wished to fight against the ageing process on skin care and on hair products, Avon should cater for those specific needs. Medium-term strategies include developing a retail relationship with mass-merchandisers, and launching a credit-card-based loyalty program.
It is doubtful that they would have. Avon is a well-known and well-established company that has struggled to maintain financial health over the past decade. On the contrary, Jung capitalized on Avon's image as a company for women and officially called on Avon to become "The Company for Women" George, Any effort to sell via the Internet and through retail channels has been rejected by the representatives.
Much more work needs to be done in the future to sustain the level of recent successes experienced by Avon. With Avon, women could achieve economic freedom, and they could do it without having to enter into a traditional 9 to 5 work environment with all of its hindrances for working mothers.
Not only did she gain support from customers committed to those causes who may not have previously used Avon, she branded Avon as a women-centered company.
She stressed that Avon was a way for women to achieve economic freedom. Jung may not be the most effective leader in America; after all, it is difficult to imagine the type of leadership that Jung has exhibited at Avon translating into success at some other businesses.
Avon remains the world's largest direct seller of cosmetics, fragrances and toiletries CFTa position held by Avon for over a century. Not only did she gain support from customers committed to those causes who may not have previously used Avon, she branded Avon as a women-centered company.
They are the leading direct seller of personal care products in the world. She tailored her approach specifically to Avon to turn it into an industry leader. The decrease in the number of middle-class homemakers who willing to work on the part-time sales job basis and began to work full-time.
Sales growth less than 1. Tarquinio, Recommendations 1.
That is the mark of a successful leader. Tarquinio, Recommendations 1. Avon became the corporate sponsor most strongly associated with pink ribbon campaign to eradicate breast cancer. Enter to the new countries that have a potential to grow and earn enough profits e.
Moreover, because its sales format was largely an at-home entrepreneurial business with women small business owners, Avon was always a female-friendly company. Interest coverage has declined due to financing of growth through debt, but this situation will improve with time, although further expansion in the short-term through debt is not recommended.
The inefficiency order procedures which require 40 pages order forms to be filled. Develop a hair care line that apparently attractive to younger customers on the cosmetic industry. New markets through globalization, including tapping new demographic segments of the female population around the world for both clients and direct-sales representatives, particularly in new and emerging markets like China, Eastern Europe, the Middle East and Africa Expansion of product lines to complement the existing line of CFT products, such as wellness products health and well-being items including nutritional supplements, vitamins and life-style items and wide-ranging services that cater to women Development of global product lines supported by a limited number of suppliers who can provide a quality product quickly and efficiently, as part of a renewed strategy to more effectively manage the supply chain New societal trends such as more women working around the world, who can be supported by an Internet-based direct-sales workforce when selecting personal items Threats external to the company include: Of course, by the time Jung was pushing this vision of Avon, women had had years of economic opportunities, but Jung offered something different.
No data on ethnicity of sales representatives is available, but equity should be pursued between workforce and population Opportunities external to the company include: Short-term strategies include implementing the existing makeover of Avon by Andrea Jung. Andrea Jung's Makeover of Avon Products, Inc.
Problems Avon faces the strong competition within fields they are trying to expand into which is a nutritional product line called Wellness. View Andrea Jung’s profile on LinkedIn, the world's largest professional community.
the former Chairman and Chief Executive Officer of Avon Products, Inc. and longtime champion of women’s Title: Microfinance and Poverty Alleviation. Feb 02, · Avon Products Inc., the largest direct seller of cosmetics, gave Andrea Jung the additional title of chairman, after profit climbed during her nearly two years as chief executive.
Ms. The History of Avon Avon Products, Inc. is a US cosmetics, perfume and toy seller with markets in over countries across the world. The company was founded in by then year-old David H.
McConnell who sold books door-to-door and gave out perfume to entice women to buy his books. Jung joined Avon Products, Inc. in as the company's president in its product marketing group. She became president of global marketing in and executive vice president/president of global marketing and new business in Alma mater: Princeton University (B.A.).
CASE STUDY: AVON Cosmetics ANDREA JUNG’S MAKEOVER OF AVON PRODUCTS INC On Andrea Jung’s commencement as CEO in she faced a number of strategic problems at Avon. There was no superior strategy for the company to initiate and %(3).Andrea jung s makeover of avon products inc